luxury brands like Louis Vuitton, Armani make a trip to Chennai

Venu Srinivasan, Chairman and Managing Director of TVS MotorBSE 0.35% shows that the "dinosaurs" to me when other Tamils ​​were embarrassed to buy a car, let alone on display. "I used to circulate in a Hyundai Santro even seven years. But today, our children can not without great cars, homes and upscale shopping to live in luxury boutiques." Unlike the 57-year Srinivasan simplicity, with the wealth of 34 years TT Siddharth contractor. The Director of Operations Devices Maya has nine and two BMW motorcycles. "I'm a bike enthusiasts, and Harley, Ducati and Honda in my collection," he said. "My parents belonged to a different generation. But times are changing. Boy like a lot to spend on luxury goods, as they are in line with global trends and fashion." Chennai has changed in recent years. Rapid growth, triggered migration from other parts of India and the influx of foreign workers, exposed the traditionally conservative society to a fancy lifestyle, push wealthy families spend for luxury shopping. Automakers and bicycles, luxury hotels and a variety of brands such as Louis Vuitton and Armani rush to make hay in the sunshine of prosperity and consumption. The city, home to more than 4.6 million, is embracing this change with open arms. Day French luxury brand Louis Vuitton opened his shop in Chennai, India fifth there was a rush of eager shoppers. Louis Vuitton products are between Rs 10,000 lakh and Rs 7.5, sell the upper end of the range of the average annual income of an Indian middle class family. Louis Vuitton also hope buyer cities like Salem, Coimbatore and Madurai to visit the new store. Luxury Destination "Bergamo", the Louis Vuitton store is home soon exclusive outlets Bottega Venetta, Cartier watches, Jimmy Choo shoes, said Ajay Agarwal, CEO of Bergamo. Earlier this year, opened iconic bike brand Harley-Davidson a school after. Town a lot of people buying decision Bangalore The city now has two new five-star luxury hotels: ITC Grand Chola and The Leela Palace, changing the skyline of the city luxury. Genesis luxury that uses several leading luxury brands in India markets, a format called Luxxe Box in Chennai, which is home to brands such as Canali, Paul Smith and Etro. "Chennai is a new luxury market and has more potential because people traveled and aware of international brands," said Sanjay Kapoor, managing director of Genesis Luxury.