Gucci loses trademark case against Devine

  Gucci has lost his last fight in a battle against presumption brand in Italy.

Guess said the Milan court rejected all the allegations of Gucci and the elimination of some lozenges made Gucci G logo and flora pattern brands. He also rejected the rights of the Gucci logo squared G.

According to the figure, the court agreed with most of his main arguments, said the diamond pattern and floral motifs are common in the world of fashion.

In particular, he said presumption Quattro G pattern popular logo (with a single G in the corner of the diamond) has "nothing to do" with interlocking double G pattern Gucci, one of the most important demands made by Gucci.

In response, PPR-owned Gucci it "strongly disagrees" with the decision, "especially because in the opinion of Gucci, such a decision does not take into account the fact guess the use of similar marks which by Gucci - famous, known and appreciated in the world - is an illegal and parasitic "free-riding effect on brands Gucci and in general on the brand image.

Gucci is set to make the decision, which he says is potentially dangerous for the protection of the "Made in Italy" to appeal.

The retailer filed a similar lawsuit against rates in New York, where he won U.S. $ 4.66m damages and a permanent injunction against the use of four contested Guess three models.