Is this the secret of the perfect bra body?

  Are you sitting comfortably? If not, it is because a part of the 80% of women who suffer from this scourge of modern times, the ill-fitting bra?'s You are? Well, I do not have potentially good news for you. But do first. Hitch your carriers in place a finger under the frame and Holck girl in a better position.

Right - the good news! Underwear U.S. Jockey International supremos say, they are on the bra industry by introducing a whole new way to revolutionize measure fittings. After eight years studying the sizes and shapes of real women baps, they created a system design that takes into account not only the size of the chest (the 32/34/36 inch bits, etc.) and cup size (which is your true boobular containment range), but also the shape of the breasts.

For this purpose, courageous researchers scanned the whole of the order of 800 cases of women who collect measurements of all points, then the women followed around and watched how they dressed, chose bras discover their complaints about products and the process of acquisition.

At the end of this mammarian careful study determined that 10 Jockey cup sizes necessary, had to be considered for most of the variation in size and shape. To install the client correctly, it was the literal term and requires women to maneuver their breasts in a range of plastic cups to see what works best. That, plus the size of the breast will give you a new measure anywhere from 1 to 30 and 10 and you'vegottobekiddingme.

New jockey bras have a number of business challenges before them. To begin with, people do not like change, especially when they sure pay $ 60 (€ 39) have a pop (sell the products of most competitors for less and are black in a wide range of available jockey colors, white and beige) and shell out another $ 19.95 (€ 13) for a series of plastic containers for alcohol lumps in the breast, even when the bra comes with a warranty return if you calibrate your breastage correctly.

It seems unlikely that outsourcing the service person-fit bra and reload customized for the privilege to revolutionize the market or to total domination of Playtex in the 1980s, for example, or the Wonderbra in the 90s or M & S all of recorded history, but time will tell. If none of these calls can always go for € 1 new bra Pound World, which a good deal into consideration, if the area of ​​essential white cotton cover and are currently the best in the world your thing. Or you can forget everything and take your leadership take the old lady Victoria Wood saw on TV around 1986 -. "We had no bras in my time in the linoleum and were polished."