Brand constructor returns in triumph from the scene of the French fashion

      For the Chinese fashion designer Xie Feng was listed by the idea of ??clothing in Paris Fashion Show a "dream". But seven years ago, the founder of Jefen realized not only that dream, but he was also a pioneer of the first Chinese designer to show the week of the famous French fashion capital.

Now he pushes his clothes among the fashion-conscious audience a public increasingly sees China and for Chinese design worldwide.

Although Jefen was recorded in Italy in 1998, Paris Fashion Week 2006 was the first time Xie took his brand on the European market.

It was a defining moment for Chinese fashionista who has long presented his creations strutted along a Parisian fashion show.

"Before you go, but when I was a personal dream., There, watching people look at my clothes, I realized that it was a sign that it's time for brands and designers is Chinese," he said.

Xie, the. Earlier for the Japanese fashion house Nicole company worked for almost 10 years, his drawings showed eight times to Paris Fashion Week and also expanded its business with a strong focus on the emerging Chinese market

China is the home market due Jefen brand for Xie. Despite recording its first sales in Europe were in China, where there are "independent women" 30-40 years, with the Italian wool, silk and linen, which had been "comfortable and noble."

Xie Jefen then promoted, and as Chinese high-end brand, in part because he still did not want to be confused with clothing markets of China counterfeiting of Italian brand bedding.