Fashion and Art - can continue the long happy marriage

      Whether the user should be seen as an art form is probably a question that will never be answered, but the transition between the two worlds is one that is successful for all involved.

Indeed, the relationship between art and fashion has had for a long time mutually beneficial as a designer inspired by the old masters and young artists. High-end campers on the radar of the package include the next collaboration between men's fashion Louis Vuitton and artists Jake and Dinos Chapman.

Swedish brand Acne has partnered with photographer Portrait of the Earl of Snowdon on a t-shirt collection, book and exhibition. For autumn / winter, he presents a collection of the archives of the Musée Galliera in Paris inspired. The artist Katerina Jebb works created Scanning historical clothing from the museum's archives and use them to build photomontages - abstract interpretations that show a respectful awareness of history and craftsmanship.

As a designer with literal representations of the great works of art to add surface decoration and a contextual anchor brands collections are increasingly working to create a more complete picture, which will inspire their customers.

The annual Serpentine Summer Party, at the installation of temporary pavilion is revealed, has long been an important event in British society. This year's event was co-organized by designer L'Wren Scott, who had once been in New York to discuss the impact of Gustav Klimt in the fall / winter collection. The installation, the of the Japanese architect Sou Fujimoto, was inspired from the idea of ??a primitive future "-determination, the combination instinctive and imaginative forms of creation."

Not only a feast for the eyes, from the Pavilion will host a program of nights park consisting of performances, film screenings and lectures on some Friday night in the coming months. Supports of COS, it is only the latest artistic cooperation Intellectual brand H & M, the has sponsored the stable frame Profile of the Frieze Art Fair, which support Galleries less than six years and worked bookshop with the Wapping project.

To mark this new project, the brand has created a limited edition t-shirt for men and women who will go on sale later this month. The former "small features contemporary inspired to invent new wardrobe classic," said Martin Andersson, director of menswear design at COS

The project, he said: "The Serpentine Gallery is internationally inspiration and unique and incredible location in a royal park We feel very honored for its exhibitions of contemporary art, to support its work known.". For her part, Julia Peyton-Jones and Hans Ulrich Obrist, director and co-director of the gallery said: "We love COS We love her style and the things they love."

Italian fashion entrepreneur Federico Marchetti has themselves expands in the world of art, not only through projects such as Magnum Photos with Yoox on his website, but also through the sponsorship a showcase for home-grown talent is Venetian often in the world of the circus, the the Scrolls of the Biennale in the city is overlooked.

State support for arts unraveled, the cooperation not only the brand in the estimates of potential customers, but also offer a chance to give back. Converse, for example, is much more than a sneaker with its musical connections mark, but to us the art world is a lesser known facet. Entries have just completed the fourth annual Emerging Artists Award of the mark in connection with the Whitechapel Gallery closed and Dazed & Confused.

To be considered by the Turner Prize-winner Jeremy Deller and gallerist Sadie Coles, among other things, all selected artists will receive a cash prize. The coveted award aims to "support emerging talent when he most needed."

Now there is a feeling that is hard to argue whatever your taste.