2013年7月3日星期三

stores t-shirt starts new fashion trend in Benghazi in Libya


       Browse the shelves of T-shirts and scarves printed a handful of buyers the latest creations in what has become one of the stores to inspect the most popular men in the Libyan city of Benghazi.

One of them, holding Ali, a student, a Libyan with a popular expression "grave is new, before it gets old" T-shirt, one of the many slogans that adorn printed designs in Boza, a small shop in an upscale neighborhood.

"I always bought clothes with English writing on them, but now for the first time, I'm going to buy a t-shirt with printed Arabic," he said. "I'm so happy."

Ali is one of hundreds of Libyans flocked Boza since it opened a few months ago, eager to get their hands on designs that have become a topic of discussion among young people in popular cafes Benghazi.

His name means "elegant", the store - the first of its kind in Libya by the owners - sold T-shirts, bags, head and neck scarves with "Libya", "walk like a Libyan" or Pell-mell printed letters spelling Benghazi.

Some t-shirts are printed with "I love Cyrenaica", located on the eastern province of Libya, where demands for greater regional autonomy strengthened since the fall of Muammar Gaddafi in 2011.

Benghazi was the cradle of the Libyan revolt and discontent rose over continuous neglect of Tripoli. Orientals say oil-rich region has been deprived of their money under Gaddafi.

Other colorful T-shirts are portraits of King Idris, which Gaddafi overthrew in his coup in 1969.

"Our designs have political messages, it is difficult to separate the life of the policy," Ahmed Benmussa, a petroleum engineer for 32 years and co-owner Boza said.

"We learn from the Libyan heritage, because we have a rich culture. Start the story is one of our goals."

To address some T-shirts serious problems plaguing post-war Libya - the mace in the streets and armed militias have hampered governance.

"Better the devil you know" reads the message accompanied by a knife on a t-shirt of a drawing.

"Some of the messages are critical, perhaps a humorous way," Benmussa said. "This is how we express ourselves, than those who actually use the weapons against."

The store itself is a mixture of old and new. An old record player is inactive in the middle of the store, while a large TV screen beams latest creations of Boza.

Import blank t-shirts and scarves from Turkey, the designers use a small printing press to decorate clothing and accessories. Customers can also customize products or new designs on a "Wall of suggestion" in the store.

Boza T-shirts, which sell for about 50 Libyan dinars ($ 40), are very popular with young people in Benghazi that the designs allow them to express themselves say - iron still a relatively new freedom after 42 years grip rule of Gaddafi.

"This is a great way you can express yourself with modern and trendy", Alaa Al-Baba, an engineer of 24 years, said. "It would be great if everyone could do it."

Boza owners use social media site Facebook to promote the store, both at home and abroad to publish photos with friends proprietary designs around the city as professional models.

"We have T-shirts to customers in Saudi Arabia, Germany, the United Kingdom, Indonesia, United States, Qatar, Ireland, France, Egypt and Spain" Benmussa said.

Building on the success of Boza to Benghazi, plans are underway to open a branch in the capital.

"It is a Boza in Tripoli in the next few days," he said.


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