2013年8月17日星期六
Reality star shakes the Paris runway, French fashion?
When Jean Paul Gaultier's couture show in Paris began last month were eyebrows raised a little higher than usual. Known for its avant-garde performances that once people like Madonna and Bjork saw Gaultier featured a star of the French reality this year, something that has crumpled in the fashion industry. The French lost their grip on high fashion?
Nabilla Benattia is a media-proclaimed "Bimbo", the affection of the French public with a famous one-liners won during a confessional video on a reality show where they discussed a dispute with a co-star in buying shampoo ("No, But what allo "or" No, but like, hello? "). In short, this former teen model, with breast enhancements, mass appeal Snooki from Jersey Shore. This extension is something that many critics and fashion journalists shocking found on a high catwalk. Gaultier and several journalists, as if Tim Blanks Style.com, recently competed on Twitter about the election. Blanks called the election "a bit cheap" but defended Gaultier as the various levels of society.
According to PR Director Jelka music brand, Gaultier Benattia said, looking for the show. From the beginning, the designer has not always accepted by the industry models, even if they were celebrities, defying the standards track. "It's just the nature of the mark, and that Mr. Gaultier defended" Music wrote in an e-mail. But the fashion industry and the media have widely seen as the presence of low Bennatia degrading quality of the brand. or Alison Bancroft, author, Paris-based fashion and psychoanalysis, Benattia media scandal is not so much with the French fashion industry bad boy of France, Gaultier himself, whose day in the sun may be over. "In my opinion, it seems that it tries to keep his job a little more" street "when it is actually too late middle-aged and somewhat disconnected from reality," she said. Benattia Shipping on track, she said, was probably a well calculated to attract the media's attention at once.
"The new collection was nothing I have not seen yet," Bancroft said. New York Magazine even joked that his most recent show was "the best sticky, as always," while the New York Times said Gaultier was confronted with "artistic exhaustion" in 2012. Despite the bizarre drawings now expected, the parent company Puig Gaultier showed a 12% increase in profits in 2012.
While the media have Gaulier give a little more press, the choice to use Benattia was not quite radically - and it was not the first time Gaultier used a reality TV star on the French podium (first love, the reality of France, Loana, went to his show in 2002). Ru Paul and Victorial Beckham made their way to the slopes at certain points in different cities, showing how the industry has sometimes accept non-professional models, they have a compelling reason to be there.
But the fashion industry always treated with some suspicion. Bancroft said she would not expect to upset a reality TV star on a podium, not even in London if he or she has not continued to see something more interesting or noteworthy. Benattia, after his rise to fame, did a little more to a possible reality show of his own and some slogans for Ikea inspiration not suitable for such a bill.
French reality TV, like their counterparts in the United States or the United Kingdom, no repeat music stars and sensations during the night, but always in the context of popular culture. As in most countries, it is also considered by many as a low-brow form of entertainment. But fashion, Bancroft said, grows from innovation inspiration sprang from this pop culture. "Although [mode] changes, it is also remains the same. Here you will find many historical influences in fashion, and find people to take ideas and make them again," she said of the French designer.
Unlike London and New York, the Parisian fashion has not much since the 19th Century changed when the label has become a brand with high fashion brand. The French industry has never pushed all the boundaries as the British or the Americans. "Why was he to be cautious rather than elected nervous, I guess it's the sign of the French more than fashion itself," Bancroft said.
In all cases, the reaction against the leg of the reality TV star on the podium is a clear sign that revolutionized many in the industry are not interested in French fashion. "We need a framework very carefully created and tends not to work outside this framework," Bancroft said.
And the setting seems to work. France dominates 30 percent of the industry of fashion and perfume, and the luxury brand LVMH single country reported an increase in revenues of $ 38.1 billion in 2012. And if the lines are signs in the Parisian department stores, the French are doing something good, even if Gaultier not play by the rules.
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